GREENEVILLE, Tenn. — The Greene County Partnership was recognized with three prestigious honors during the 29th Annual Northeast Tennessee Tourism Association (NETTA) Pinnacle Awards on May 21. The annual awards program recognizes the region’s top performers, projects, partnerships, and individuals in the tourism industry.
Among the awards received was Event of the Year (Budget Under $50,000) for the 30th Annual Iris Festival Week, Greene County’s signature spring celebration. The award recognizes outstanding tourism events that successfully engage visitors while showcasing the unique character and culture of their communities.
The Partnership of the Year Award was presented to Discover Greeneville and The Friends of the Cherokee National Forest for their collaborative efforts in creating and hosting the Greene County Firefly Festival. The festival highlights the area’s natural resources while providing educational and recreational opportunities for residents and visitors alike. The award recognizes organizations that work together to strengthen tourism and enhance visitor experiences through innovative partnerships.
In addition, Joe Nowotarski, manager of David Crockett Birthplace State Park, was named Adventure Tourism Leader of the Year. The award recognizes individuals who demonstrate exceptional leadership in promoting outdoor recreation and adventure tourism. Nowotarski was honored for his dedication to maintaining park operations and visitor experiences despite significant challenges and damage resulting from Hurricane Helene.
“These awards reflect the dedication, creativity, and collaboration of countless individuals, organizations, volunteers, and community partners who work to make Greene County a destination worth visiting,” said Amee Fillers, Tourism Director at the Greene County Partnership. “From the long-standing success of the Iris Festival to the growing popularity of the Greene County Firefly Festival and the outstanding leadership demonstrated by Joe Nowotarski, these honors showcase the very best of Greene County. We are grateful to everyone who helps create memorable experiences for visitors while strengthening our community.”
